№ 64
An Advertising Postcard, Early 20th Century

By the Riviera's Waterfall

On boulders over which a wall of foaming water tumbles, five elegantly dressed people have arranged themselves: on the left, one foot propped on a rock, stands a dandy in a bowler hat and long coat; on the right, a young man holds a long fishing rod; and between them, perched on the stones, sit a bearded gentleman and two ladies in enormous feathered hats — one of whom, at this exact instant, raises her hand in greeting. Above them, the postcard's caption reads in two languages: "Ландарово Ривьера" and "Landwarowo Riwjera."

This postcard is no mere souvenir — it is direct evidence of the "Riviera" devised by Vladislovas Tiškevičius and Marija Kristina, described in exhibit No. 15: a corner of the estate park by a cascading stream, named to evoke a luxurious Mediterranean seaside resort. It was postcards exactly like this one — distributed through publishers in St. Petersburg, Moscow and Vilnius, even sold at Russian railway stations under a special contract — that the count used to stir the imagination of distant travellers: this is the view awaiting you upon arrival at Lentvaris.

In the animation, the sky opens into a clear blue, and the waterfall — the one element already frozen mid-motion in the original photograph — begins tumbling down again, foaming over the rocks; one of the ladies suddenly raises her hand and waves, as though she had just spotted the photographer. The advertising dream crafted more than a hundred years ago comes back to life exactly as intended — inviting one more look.

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